There are also various programs like quizzes, games with prizes thrown in, problem-solving tips, beauty tips, counseling, etc. The novelty of being publicly heard is another big draw. FM channels keep coming up with innovative programs to hold the interest of their audience and stay ahead of their competitors in grabbing ears.
They also provide information on matters like college admissions, public awareness campaigns and conduct talent hunts and talk shows with celebrities. The growth of FM radio has also thrown up new career opportunities in sound engineering apart from radio jockeying. FM radio is where corporate entrepreneurship, creativity and fun come together in an explosive mix.